It's vital to any business. But sometimes dealing with the media can be challenging, confusing, uncertain - and laden with risk.
Get it right though, and it can be one of the most powerful things you can do.
As a professional with over
15 years' experience in media relations, I can help you think through your approach to the media, whether it's for a one-off story or a longer/ongoing campaign.
I have excellent media contacts and a track record of securing high impact media coverage
across outlets, from national press to broadcast and from regional press to trade publications.
I can help you:
- Write press releases, story and article pitches, media briefs
- Articulate key messages and themes
- Identify
what will have the highest media impact
- Uncover things you might not have considered as "stories"
- Design and help execute impactful surveys and research
- Proactively engage with the media
- Set up interviews and briefings
- Help you think through areas of sensitivity or risk
- Manage crises and issues
- Link media communications to internal and client communications
- Maximise impact through coordinated social media activity
- Check that you have
effective media monitoring and evaluation in place
The media is a whole world of its own. I will help you navigate through it successfully and with confidence!